"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform."

-- Tim O'Reilly

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Web 2.0 design means focused, clean and simple.

• Simplicity
• Central layout
• Fewer columns
• Separate top section
• Solid areas of screen real-estate
• Simple navigation
• Bold logos
• Bigger text
• Bold text introductions
• Strong colors
• Rich surfaces
• Gradients
• Reflections
• Cute icons
• Star flashes

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